Based on the research, hotels of all sizes and star ratings are spending a LOT of time on sales and marketing activities – but they aren’t seeing the results they need from their property website. It’s clear that hotels need to find unique ways to differentiate themselves from the competition, so they can drive more direct bookings with their website.
Every hotel is unique and so are its revenue generation opportunities. Get inspired by these hotels generating ancillary revenue on-property and via their hotel website.
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
Last week Leonardo hosted our first ever Hackathon; an opportunity for our employees to work together to build and pitch fresh ideas to help solve business challenges.
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Video is a great way to show off the space and overall vibe of your property in a dynamic way. Learn how to make a professional hotel video without breaking the bank.
Adding a shopping cart to your hotel website for additional products and services is a great way to generate ancillary revenue. Get inspiration from these hotels thinking outside the box and using their website as an e-commerce tool.
Check out these six hotel websites to draw inspiration from. Can you “borrow” any of these ideas to make your own website stand out to travel shoppers?
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.