At the end of 2017, we asked for feedback on our current VScape Digital Asset Management platform. The results of our surveys and conversations with customers have taught us that hotel chains are more interested in a complete, comprehensive content management solution than a content distribution system. What hotel chains care about today is significantly different from what they cared about […]
What hotels, chains, and channels need to know about the recent Meltdown and Spectre vulnerabilities.
Visual content: When it’s good, it’s great for marketing a hotel online. When it’s not, it doesn’t do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest’s booking decision. Learn how powerful visuals can help you win more bookings.
In April, we announced the launch of our new Vizlly solution, which now includes SEO Marketing Services. It’s been nearly two months since then. Our CEO, Paolo Boni, shares an update on how it’s being received by the industry, and some important lessons we’ve learned along the way.
Last week, Leonardo employees competed in our second Hackathon. The 7 teams competing were tasked with creating ideas that either improved the performance of our products and processes, or increased the flexibility of Vizlly-powered websites. See what they came up with.
It’s been 2.5 years since we first launched Vizlly, our “multi-channel digital marketing system.” Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert. Well folks – we were wrong. Or, I should say, we were partially right.
Highlights from HSMAI’s annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what’s shaping hotel marketing in 2017.
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.