A common question we get asked here at Leonardo is: “How do I create a visually-appealing and attention-grabbing story if my hotel isn’t located by a beautiful beach or on the Vegas Strip?” You don’t need to be directly located by a dazzling or famous landmark to amplify your hotel’s location and tell an attractive and unique visual story.
Claire A. Harrington, PR manager at Social Tables, says there’s one thing that matters more than anything when it comes to attracting online travel shoppers.
Doubling a hotel’s online media can result in a 4.5% take-up and $3.50 higher ADR. Are you using media to your advantage? Darlene Rondeau, Leonardo’s V.P. of Best Practices, explains how to get the most out of online media in this webinar recap video.
Photos create a unique emotional connection with people that plain text simply cannot replicate
Learn the five best practices for targeting Millennial travelers with visuals and some examples of hotels who are doing it right.
If there’s anything the first six months of 2014 revealed, it’s that all the so-called “trends” are not passing phases, but here to stay. And it’s challenging hotel marketers to adapt to a new landscape