Creating an interesting and visually appealing page is important but only one aspect to a successful social media presence. Media is always moving and changing, making it imperative to keep up to avoid being socially forgotten. Accessibility is key in the social world, so making sure your page is easy to find is crucial.
Follow these 10 steps to successfully attract more traffic to your hotel’s page:
1) Link to your Facebook page from your website
Make it easy for website visitors to access your Facebook page by linking them directly to it from your website. It is also a good idea to include a ‘like’ button that allows users to like your Facebook page right from your website.
2) Add a linked Facebook icon to every employee’s e-mail signature
This way every single email that the hotel staff send out will increase exposure for your hotel’s Facebook page.
3) Include your Facebook URL on your business cards
It is a good idea to include the URL for your Facebook page on the business cards for all external facing hotel staff. This way recipients of the cards can easily type it in as opposed to having to go searching for it.
4) Incorporate your Facebook URL on your print and online ads
Using your Facebook page as the landing page for online ads or specific campaigns is a good way to drive more visitors to it.
5) Display a sign at your front desk and in rooms
Invite guests to connect with your hotel on Facebook by placing a sign on your front desk and/or in your guestrooms.
6) Use e-mail programs to ask loyal members to ‘like’ your page
Ask your loyal customers to support your page and share it with others to increase your page audience and traffic.
7) Invite or ‘like’ other business pages
Don’t be afraid to make the first move, others may ‘like’ you back in return which increases your online popularity and spreads your hotel’s name.
8) Update your page often
It is important to post, comment, and share content on a regular basis. This ensures that your page will be constantly popping up on user pages and create lasting impressions in their minds.
9) Post interesting and engaging content
Try to initiate interactions with your community by posting content that is interesting and relevant to them. Connecting with users on a personal level is critical to ensure return visits.
10) Host contests
Holding a Facebook contest is a fun and casual way to interest users and develop loyalty. Be creative with it!
For more tips on improving your Facebook page, download our free whitepaper explaining how to tell your hotel’s story through Timeline! Download it here