A number of studies and research statistics confirm that when it comes to shopping for travel, consumers favor websites over Apps. Yet many hotel properties and brands have not yet optimized their websites for Smartphone usability. Many of those that have optimized for Smartphones have done so with the mistaken belief that a mobile site must be stripped of nearly all its features in order to be usable.
Consumers however are telling us that they want to use their Smartphones for travel shopping. In addition, in mid-2011, Forrester research reported that 35% of U.S. online leisure travelers (45.7 million people) and 55% of business travelers (27 million people) have smartphones. In addition to what we have seen with our own analytics, PhoCusWright’s research indicates that 31% of leisure travelers and 56% of business travelers access the internet for travel information from their mobile device.
We believe there is a better way for hotel properties to present their websites to consumers who wish to use their Smartphones to research, shop, buy and share travel online… without sacrificing the rich features of their standard websites. We have created a feature-rich mobile website designed specifically for hotels with usability and functionality specifically for Smartphone users.
Introducing the VPowered Mobile Website designed for hotels. This new mobile website provides your hotel and consumers with:
- A rich visual experience that presents your hotel’s story with multi-media including support for video, 360° Panoramic Virtual Tours, and Images – that load quickly, support zoom and large full screen formats
- Direct booking capability to your booking engine easily navigable from the home page and every page throughout the site
- The ability to easily create and display promotional offers specifically for mobile shoppers
- Click to call phone capabilities, geo-located map and directions and email functionality fully integrated with the native apps of your Smartphone
- Multi-Platform and Multi-Device capability supporting versions of Apple, Android and BlackBerry phones
- Easy, simple management from our web based software that doesn’t require technical prowess or the need to pay for external technical development
The VPowered Mobile Website is included with the VBrochure Ultra Premium Online Merchandising System. This online marketing tool is used by thousands of hotels to extract more value out of their online presence by enhancing the way they present the story of their hotel on their websites, 3rd party websites, social media channels and now mobile websites and channels. We created a short video outlining the features and capabilities of the VPowered Mobile Website click here to view the video.
Take the next step in creating a strong web presence that includes a mobile-optimized hotel website!
Experience the VPowered Mobile Hotel Website by visiting our website at: http://www.vfmleonardo.com/vpowered-mobile-website