At the end of 2017, we asked for feedback on our current VScape Digital Asset Management platform. The results of our surveys and conversations with customers have taught us that hotel chains are more interested in a complete, comprehensive content management solution than a content distribution system. What hotel chains care about today is significantly different from what they cared about […]
Last week, Leonardo employees competed in our second Hackathon. The 7 teams competing were tasked with creating ideas that either improved the performance of our products and processes, or increased the flexibility of Vizlly-powered websites. See what they came up with.
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
We had so many questions roll in from our audience during January’s webinar, “How to Build a Winning Social Media Strategy,” we couldn’t answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.