Highlights from HSMAI’s annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what’s shaping hotel marketing in 2017.
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council’s Fall 2016 Planning Conference.
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
We take a walk through the day-to-day life of a hotel GM and how modern technology can make their lives a little less hectic.
We recap the best, most actionable advice from our 2015 webinar series for hotel marketers. Learn how to grow your bottom line with these great tips from our pros!
Last year we helped educate almost 10,000 hoteliers around the globe in our 2015 webinar series. Here’s a recap of the most insightful learnings and actionable hotel marketing tips from our expert speakers and hoteliers.
Our recent webinar looked at why accommodation providers who approach content marketing from a more visual, personal perspective are generating more profitable bookings on their hotel websites. Get caught up with our on-demand recording.