Just because your restaurant is physically located in your hotel doesn’t mean it shouldn’t have its own website. In order to maximize revenue, a dedicated restaurant website could be warranted. Learn from other hotels already jumping on this trend.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website – one that drives direct bookings.
Learn how to identify your property’s unique story and use it to create visually captivating websites that drive bookings.
You’ve likely read many fear-inducing articles about Google’s expansion into the hotel booking space. But we need to take a step back and focus on what really matters.
Hotels need to adjust to a new reality: where travel shoppers browse on multiple screens, and mobile becomes a bigger priority.
The internet and social media channels like Facebook, have made a shift to become more visual, and there’s good reason for it.
It’s a debate that comes up again and again: Should hotels include people in the images and media they post online?
The power of watching a video is undeniable, it can connect with travel shoppers on an emotional level beyond what a still image can do.
Despite what you may think, people are using the internet for more than just cat videos and cute pictures of babies. Travel research is one of the most popular categories for internet use.
Did you know that travel shoppers visit on average 22 websites across several shopping sessions before they’re ready to make a reservation? That number is quite staggering! But it speaks to the importance of having a comprehensive digital marketing strategy that ensures your hotel’s story is properly represented on all the channels a shopper will visit.