It’s been 2.5 years since we first launched Vizlly – what we were calling our “multi-channel digital marketing system” for hotels. Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert visitors into hotel bookers. And instead of paying big bucks for an agency to build it for them, with a little help from us, they could do it themselves to keep costs down. Well folks – we were wrong. Or, I should say, we were partially right.