Colin Osing, Vice President of Marketing for SoMedia Networks, explains in this VTV eMarketing Minute some best practices to follow when creating a hotel video.
If you’d like to read the transcript instead, here’s what he recommends:
“In terms of best practices to follow if you’re creating a hotel video, a few come to mind off the top of my head. First of all, be careful not to jam too much content or try to accomplish too much in one video. The good news is that, hotels, they actually have the luxury of having a ton of great visual content to play with – beautiful places, locations, restaurants, amenities… all these different things.
The bad news is that you could easily fall into the trap of trying to jam all that stuff into one video. So, I would recommend being very careful in choosing the theme of your video. In my experience, it’s always more effective to create shorter videos and maybe turning it into a series of videos as opposed to just one 4, 5 or 6 minute video.”