The Holiday Inn® New Orleans West Bank Tower is perched high above the mighty Mississippi River with a commanding view of the Crescent City’s beautiful skyline and is just a five minute drive from all the excitement the Big Easy has to offer. This hotel is the perfect choice for both business and leisure travelers.
Adding color to their online listings
“Like any hotel, we want more room nights,” said Lee Cuicchi, General Manager, Holiday Inn New Orleans West Bank. But to stand out from their competitors in the vibrant, culturally rich city of New Orleans they needed an online presence that would make their hotel shine. They chose to add color to their listings on travel and social media sites using video, 360 degree virtual tours, photos and descriptive text.
“With the growth of the internet, travelers do a lot more research when they are searching for hotels and making purchase decisions.” That’s why getting their rich media out everywhere they can is top of mind and they work hard to make it happen. It’s syndicated to thousands of sites, reaching millions of travel shoppers each month as part of the VBrochure package.
“As an IHG hotel with VFM Leonardo managing our brand website media platform, syndicating rich media using VBrochure was really a no-brainer for us! It’s already connected. When you couple that with a quality product it’s a win-win for us.”
They’ve also added links to their Facebook page, email signatures, proposals and sales kits that launch the viewer. “VBrochure is a great sales piece to attach in emails, proposals, every which way we can utilize it… it’s such an attractive tool that we try to utilize it everywhere.”
“Having rich media content, especially video, positions our property as the one that understands the importance of a great hotel experience beginning at the very first touch point. It gives us an upper hand in our market.”
Getting to know the travel consumer
Their VBrochure Ultra Premium subscription gives the Holiday Inn New Orleans West Bank Tower access to consumer data with a reporting tool that shows how many views their rich media is getting and where.
“With the analytics, we know who’s taking a look at what’s going on and where the looks are coming from. This gives us a little more insight into our target customer.”
Bookings take off
“Our GDS bookings have really taken off, we’re seeing almost a 70% increase. It wasn’t a big segment for us to begin with – but that is the segment that has responded immediately as a result of VBrochure.”
Cuicchi suggests that other hoteliers that want to get an upper hand in their market also adopt VBrochure. With VBrochure, “you’ve got a good bit of real-estate to sell your message and make sure your travel shoppers are informed. Use it everywhere that you can! The more you can saturate the market with this quality sales piece, the more you’re going to benefit from it.”
Learn how VBrochure can help you create a visual experience
that gets you big results! Book a web demo!