Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here’s 3 content marketing pillars to help frame your strategy.
Greg Bodenlos, Brand Manager at The Charles Hotel and HSMAI Leader, offers 6 great tips to elevate your hotel’s social media presence and boost direct bookings.
Travelers go down a long and unpredictable path when it comes to planning and booking a trip, using a mix of branded sites, OTAs and meta search to help inform their decision. So how do you ensure they book on YOUR hotel website at the end of their journey? Watch our on-demand webinar for some excellent tips.
We take a walk through the day-to-day life of a hotel GM and how modern technology can make their lives a little less hectic.
Before we jump in to what a Digital Asset Management System is and what it can do for your hotel group, it’s important to first understand the concept of digital asset management and why doing it right is becoming more and more critical. What is Digital Asset Management? Digital Asset Management (DAM) is a discipline […]
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That’s a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
We break down the true cost of building a hotel website on WordPress, so you can make an informed decision for your property. The findings may surprise you.
Naveen Nawaz, UX Manager for Product Management at Leonardo, talks about the importance of User Experience (UX) and Usability to a hotel website, and how Leonardo approaches it with Vizlly.
Improve your hotel website’s bookings through storytelling. Get tips from Dr. Lalia Rach, guest contributor and recent speaker from our webinar, How to Improve Purchase Intent, Website Conversion and SEO.