Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
Missed our Digital Marketing Summit for Hoteliers? Here’s a quick recap from Chris Blaine (Sojern) and Ed St. Onge (Flip.to) from our first presentation on Travel Inspiration. Learn why inspiring travelers at the start of their travel shopping journey can help increase direct bookings. Part 1 of our 4-part series.
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council’s Fall 2016 Planning Conference.
Video is a great way to show off the space and overall vibe of your property in a dynamic way. Learn how to make a professional hotel video without breaking the bank.
You can’t drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!
We all know a hotel’s social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
Travel shoppers trust the opinions of other travelers over any other form of digital advertising. So if you’re not already using social proof on your website, it’s time to start! In this article, we show you how.