The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. So how does your hotel stand out and win more bookings? Alan Young, Co-Founder of Puzzle Partner, shares his tips (and tools) to help.
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here’s 3 content marketing pillars to help frame your strategy.
Greg Bodenlos, Brand Manager at The Charles Hotel and HSMAI Leader, offers 6 great tips to elevate your hotel’s social media presence and boost direct bookings.
Travelers go down a long and unpredictable path when it comes to planning and booking a trip, using a mix of branded sites, OTAs and meta search to help inform their decision. So how do you ensure they book on YOUR hotel website at the end of their journey? Watch our on-demand webinar for some excellent tips.
Storytelling can help you get more business through your website, and it’s not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
We live in a time where marketing technology is available to the masses, which means the days of paying high-priced marketing agencies a pretty penny to manage your hotel’s online presence are fading fast.
Travelers today don’t want to be just another name in your guest book – they want a personalized and tailored experience. In fact, 4 out of 10 travelers would share their data if it meant increased personalization.
How do you create smart digital marketing campaigns that stand out from your competitors AND align with your revenue goals? Chris Regalado shares how psychographics and personalized content can help hotel marketers.
Last year we helped educate almost 10,000 hoteliers around the globe in our 2015 webinar series. Here’s a recap of the most insightful learnings and actionable hotel marketing tips from our expert speakers and hoteliers.