With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We’ve recapped the highlights here.
There are many strategies to boosting revenue, but one area most hotels are neglecting. It’s called ancillary revenue; looking beyond your rooms, to other products or services that can generate revenue. Airlines and cruise lines have built a very healthy profit margin from ancillary services. It’s time for hotels to do the same.
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.
Today’s traveler is overwhelmed with options when searching for a hotel online, making it easy for the “right” hotel to go unnoticed. Ellis Connolly from TrustYou explains the role guest reviews, specifically meta-reviews, play in traveler booking decisions.
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Ed St. Onge from Flip.to outlines 5 common hotel marketing mistakes and how to fix them.
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
The travel shopping journey doesn’t end once a booking is made. Social sharing and guest reviews are critical in influencing future bookings. We recap Ed St. Onge and Charlie Osmond’s insights from our Digital Marketing Summit. Part 4 of our 4-part series.
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.