Category: Merchandising Heroes

Visual Merchandising Hero Awards of 2012

2012 has been an exciting year for hotel marketers full of growing trends and innovations. Between the rise of mobile and multi-screen world to the ever popular use of social media in online shopping, our customers have had a lot on their plates this year.

Catering to Consumers with Content is Key

Meet our Merchandising Hero Leslie Thompson, Director of Sales and Marketing at the DoubleTree by Hilton Bay City Riverfront. Leslie knows the importance of targeting traveler needs and catering to them with an appealing online presence.

Blockbuster Bookings at Hollywood Hotel

Jeff Zarrinnam, General Manager of Hollywood Hotel in Los Angeles, uses VBrochure to increase direct bookings at his hotel. By incorporating the customized VBrochure onto his hotel website, Jeff has seen an increase in site traffic, video views and bookings. That’s what makes him a VFM Leonardo Merchandising Hero.

A Picture is Worth a Thousand Conversations

For Bud St. Pierre, having an online presence means more than just the number of people who “like” his hotel.
He uses VBrochure, as well as social media tools, to encourage online conversation about his hotel, knowing that it’s the initial spark that is the key to achieving merchandising hero status.