Consumers are so connected with their mobile devices (both smartphones and tablets) that they don’t need to be in front of a desktop computer to “go online” – they simply “are online.”
There is good news for hotel marketers. Business travel is expected to increase this year and PhoCusWright predicts that 56% of corporate travel dollars will be spent online.
Visual stories are an excellent way to communicate with guests and travel shoppers online because they are memorable and appealing. What exactly is “visual storytelling”? It’s basically a method of forming a narrative with a sequence of visuals whether that be images, videos or virtual tours.