When your B&B is rated number #22 out of 50,000 in the USA, and #1 in your area, you must be doing something right. Malolo Bed & Breakfast’s website has become a direct booking machine – one that’s reduced their reliance on OTAs by 25%. Let’s take a closer look at what makes their website so successful.
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here’s 3 content marketing pillars to help frame your strategy.
Storytelling can help you get more business through your website, and it’s not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
The top five superstar storytellers of 2015 compel travel shoppers with their unique hotel story. Learn how they do it and how you can too!
The Grant Hall Hotel shines as this month’s Superstar Storyteller! They tell a consistent narrative across multiple platforms, including their website and social media platforms, which makes travel shoppers want to come visit.
Tiki Moon Villas shows us the power of stunning visuals to tell a story that draws visitors in from all over the globe. Check out how they did it!
By leveraging their location, providing valuable insights to travelers and following best practices, Hotel-Pension Continental stands out among its competition.
By combining high-quality visuals with social media engagement and original content, the Glasbern Country Inn is a Superstar Storyteller, no questions asked!
The beautiful Sa’Moana Resort in stunning Samoa is the epitome of visual storytelling. Featuring video on their website and engaging with travel shoppers on their Facebook page, they are paving the way for marketing in the hospitality industry.