Highlights from HSMAI’s annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what’s shaping hotel marketing in 2017.
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
You can use your guests’ online reviews to your advantage – as part of your hotel’s story.
From New York to Rotterdam, citizenM Hotels are putting their stylish mark on the global hospitality industry. They call themselves “a new kind of hotel” and for good reason.
Watch this 5-minute highlights video of our latest webinar – Creating Online Content that Converts Travel Shoppers – to learn many of the key points that were made.
Leonardo’s President, John McAuliffe, gave a presentation to an HSMAI Executive Marketing Group – learn the top 5 key insights which help illustrate where the future of hotels’ digital storytelling is heading.
Find out how to take advantage of 3rd party travel channels by amplifying your hotel’s visual story in this five-minute video of the webinar highlights