Today’s shoppers research hotels on an average of 38 different sites before making a booking, making it vital your hotel is telling an engaging story on 3rd party travel channels.
Everyone seems to be weighing in on whether or not the infamous “billboard effect” still exists and to what extent. I believe it’s getting stronger.
Kristi Hawkins manages over a dozen properties at Naman Hotels that include IHG, Hilton and other brands. As an Assistant E-Commerce Manager, she ensures her properties’ stories are told in an engaging, creative and exciting way to travel shoppers.
Laurence Bernstein explains in this VTV E-Marketing Minute the number one thing hotels must do to differentiate themselves online from the competition.
OTAs are used for more than just booking travel. Travel Shoppers are looking for inspiration and destination planning on OTAs as well.
Check out our list of Do’s and Don’ts to ensure you’re telling your story properly on OTAs and avoid committing some of the common faux pas that can hinder your presence on these important channels.
Did you know that travel shoppers visit on average 22 websites across several shopping sessions before they’re ready to make a reservation? That number is quite staggering! But it speaks to the importance of having a comprehensive digital marketing strategy that ensures your hotel’s story is properly represented on all the channels a shopper will visit.
Did you know travel shoppers visit as many as 33 websites throughout their travel shopping journey before booking?