Visual content: When it’s good, it’s great for marketing a hotel online. When it’s not, it doesn’t do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest’s booking decision. Learn how powerful visuals can help you win more bookings.
Highlights from HSMAI’s annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what’s shaping hotel marketing in 2017.
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
The travel shopping journey doesn’t end once a booking is made. Social sharing and guest reviews are critical in influencing future bookings. We recap Ed St. Onge and Charlie Osmond’s insights from our Digital Marketing Summit. Part 4 of our 4-part series.
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
According to a BLLA survey, hoteliers at boutique hotels spend 58% of their time on sales and marketing activities. But are you seeing results, in the form of direct bookings, from these efforts? See our 5 best practices for a high-performing hotel website – one that converts, and how these 7 hotels exemplify them.