Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council’s Fall 2016 Planning Conference.
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
According to a BLLA survey, hoteliers at boutique hotels spend 58% of their time on sales and marketing activities. But are you seeing results, in the form of direct bookings, from these efforts? See our 5 best practices for a high-performing hotel website – one that converts, and how these 7 hotels exemplify them.
Just because your restaurant is physically located in your hotel doesn’t mean it shouldn’t have its own website. In order to maximize revenue, a dedicated restaurant website could be warranted. Learn from other hotels already jumping on this trend.
Every hotel is unique and so are its revenue generation opportunities. Get inspired by these hotels generating ancillary revenue on-property and via their hotel website.
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Adding a shopping cart to your hotel website for additional products and services is a great way to generate ancillary revenue. Get inspiration from these hotels thinking outside the box and using their website as an e-commerce tool.
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.