In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We’ve recapped the highlights here.
As 2016 comes to a close, it’s time to start thinking about how to best utilize your marketing budget for next year. In our recent webinar we looked at 4 hotel marketing trends you need to be focused on in 2017.
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We’ve rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
The travel shopping journey doesn’t end once a booking is made. Social sharing and guest reviews are critical in influencing future bookings. We recap Ed St. Onge and Charlie Osmond’s insights from our Digital Marketing Summit. Part 4 of our 4-part series.
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
Missed our Digital Marketing Summit for Hoteliers? Here’s a quick recap from Chris Blaine (Sojern) and Ed St. Onge (Flip.to) from our first presentation on Travel Inspiration. Learn why inspiring travelers at the start of their travel shopping journey can help increase direct bookings. Part 1 of our 4-part series.
According to a BLLA survey, hoteliers at boutique hotels spend 58% of their time on sales and marketing activities. But are you seeing results, in the form of direct bookings, from these efforts? See our 5 best practices for a high-performing hotel website – one that converts, and how these 7 hotels exemplify them.