La bonne Ville de Québec. Beautiful Quebec City. Its rich history and quaint European feel make it unique in North America … and a favorite with travelers. Guests looking for comfortable and friendly hospitality conveniently located near the area’s unforgettable attractions need look no further than the Comfort Inn Airport Ste-Foy. Whether traveling for business or pleasure, spending a day walking the quaint cobblestone streets of Old Québec or walking the halls of the Quebec City Conference Centre, the Comfort Inn Airport Ste-Foy offers guests the perfect home away from home.
Exceptional value and pleasant service are just the start for guests of the Comfort Inn Airport Ste-Foy. There may be “no such thing as a free lunch,” but at the Comfort Inn Airport, guests enjoy free continental breakfast, free tea and coffee, free local calls, free newspapers and free high-speed Internet access. All of those free amenities can add up to real savings for guests! And busy business travelers will appreciate the fax and copy services, valet dry cleaning, and business-class rooms offering executive desks and ergonomic chairs. Even four-legged travelers are in good hands; the Comfort Inn Airport Ste-Foy is a pet-friendly hotel, so Fido doesn’t have to miss out on the family’s Quebec City vacation.
With all of these amenities and Quebec City’s unique attractions only minutes away, the Comfort Inn Airport is a perfect fit for a range of travelers. But, surrounded by competitors, it still needs to stand out from the pack. “With all the hotel choices a guest can find in just one click on the Internet, it is important for us to increase our visibility as much as we can,” said Véronique Therriault, Assistant Director at the Comfort Inn Airport. Therriault uses all the tools at her disposal to drive awareness and guest interest in the hotel, including online tools such as their informative, media rich VBrochure.
The VBrochure plays a key role in the hotel’s marketing mix, offering potential guests information, photos, and 360 virtual tours. Showcasing the hotel’s amenities, location, nearby attractions and more, all in one online location, was what led the Comfort Inn Airport Ste-Foy to select the VBrochure system. “We really appreciate the VBrochure system because it is ‘all-in-one,’” said Therriault. “With only a few mouse clicks, visitors can learn about what makes our hotel unique.”
Therriault was drawn to the VBrochure system because of the ability for the hotel to create, customize and regularly update their content in the VBrochure Player. The Comfort Inn Airport Ste-Foy uses custom tabs and compelling photos to highlight hotel amenities and draw visitors’ attention to the area attractions that can be found minutes away, such as the legendary and iconic Château Frontenac.
Located in the French-speaking Canadian province of Quebec, the Comfort Inn Airport Ste-Foy faced the unique challenge of making their online content equally compelling for Anglophones and Francophones. By adding robust French-language content to their VBrochure, the hotel ensures that visitors will be able to find the information and images they want, in the language they prefer.
Therriault is enthusiastic about the success the hotel has seen with VBrochure. The built-in reporting tools show a positive impact on bookings due to the hotel’s custom multi-media player. Website traffic has been climbing, and, in just three months, its virtual tour views have increased by over 85%!
“We think it is so important to put as much information as possible in your VBrochure,” said Therriault. More and more people are researching and booking accommodations online, and the Comfort Inn Airport Ste-Foy knows the value of painting a rich image of the property and surrounding area for guests.
Therriault feels that the more visitors can learn about the hotel from information, images and virtual tours of the location and nearby attractions, rooms and amenities, and rates and packages, the more easily they can visualize their stay. Therriault adds, “Keep your VBrochure up-to-date, reflecting any changes to your hotel or new stay packages. It is simple to do and it’s worth it!”
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