There is good news for hotel marketers. Business travel is expected to increase this year and PhoCusWright predicts that 56% of corporate travel dollars will be spent online.
This means there are expanded opportunities to attract business travelers and ultimately increase revenue. But do you really know today’s business travelers and how to compel them to choose your hotel?
We created a new guide to help hotel marketers target and attract this growing market through visual storytelling.
You will learn:
- Who the new business travelers are
- What they’re looking for from a hotel
- Where and how they’re shopping
- How to craft your story to better cater to them
- How to amplify your story across the web
We know it can be difficult to keep up with consumer behavior and changes in digital marketing. Don’t worry, we’re here to help with our newly released guide: Corporate Travel Storytelling Guide: Getting the Business Traveler to Choose You. Download now!