You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
Sometimes the most fascinating stories are a blast from the past. What if this week’s superstar storyteller spoke of the time The Beatles played at their hotel? You would probably call them the fool on the hill. As crazy as that sounds, this hotel uses its glamorous history to help tell its story and attract travel shoppers.
The Deauville Beach Resort in Miami is one of the largest beachfront resort hotels; with over 75 000 square feet of meeting space, 484 guestrooms, and just a stone’s throw away from the beach and nightlife- this property has a lot of story to tell.
This hotel has a vast Hollywood history. Many stars have traveled and continue to stay at The Deauville beach resort while vacationing. The property effectively utilizes social media to share their star studded guest list with travel shoppers. They are constantly highlighting their famed guests on Instagram and Facebook.
A piece of information the property loves to showcase is in the fact that in 1964 Ed Sullivan brought his show to the hotel. The Beatles were launched into American pop culture at that show at the hotel. Deauville does a great job at highlighting this piece of American history that took place at their hotel by featuring information about it on their website, and using VBrochure. They have added a complete photo gallery that features historical images at their property.
With a little help from custom tabs on their Facebook page, they have been able to enhance their story. To further their history with The Beatles, they have used a video tab to feature a movie clip of the famed bands stay at their hotel.
The Deauville Beach Resort really lets their story come together online. They use plenty of tools to showcase visuals encompassing their hotel and its history. It won’t be long until guests want to book a stay, which they can do directly through the customized Facebook apps!
Social media is a crucial tool for hotel marketers to amplify their visual storytelling! For tips on how to effectively utilize social media download our free eBook: Anatomy of a Visual-First Website Experience!