Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online. Here’s why…
Video serves as an overview of the property and location and helps establish an emotional connection with travel shoppers.
Virtual Tours help tell your story by demonstrating size and scope of features and amenities.
Photos show your hotel at a glance and can highlight finishing touches in detail.
A combination of all three types of media give travel shoppers a comprehensive view of a hotel and what they can expect during their stay.
1 VFM Leonardo, Report on Results of Consumer Hotel Rich Media Viewing & Booking Conversion Study, April 2008.