The internet is revolutionizing the travel shopping journey for consumers by offering them the ability to easily research, compare, and book hotels – and not to mention across different devices, their PCs, Smartphones and Tablets. Is your hotel’s online presence strong enough to stand out and catch their attention?
Here are some key insights to consider:
-> 61 per cent of consumers depend on online travel agency websites when they have a destination in mind
-> One of the most common uses of mobile devices during the shopping journey is to research or book hotels
-> 61 per cent of consumers refer to travel reviews
-> Ease of use is the main factor affecting shoppers decision to purchase on a website
Check out the infographic below and download the whitepaper From Inspiration to Great Vacation for more about travel shopper behavior and how to stand out.