With the prevalence of smartphones, tablets and laptops, it’s no wonder that 83% of leisure travelers use the internet as part of their planning process.
In order to appeal to consumers, it’s crucial that you understand the shopping journey they’re embarking on. Gain more knowledge of the journey by taking a walk with us in the shoes of a traveler as he goes from researching a vacation, to experiencing it and sharing post trip reviews.
Download this complimentary whitepaper to learn:
– The latest trends in hotel research methods
– The emergence of multi-device research by consumers
– Tips for successfully connecting with consumers across the web