Nestled in one of the most beautiful regions of the world, Howard Johnson North Burnaby provides guests with affordable and comfortable accommodations in the greater Vancouver area.
It’s more than just another standard hotel. Boasting contemporary, upscale décor, personalized service and added amenities such as complimentary breakfast, wireless Internet access, same day dry cleaning services, iPod docking stations, room service and nightly entertainment, The Howard Johnson ‘North Burnaby’s Boutique Hotel’ offers the amenities guests desire and a truly boutique experience.
Consistently favorable online reviews of this gem have drawn a significant number of repeat customers and garnered new ones. Hotel owner, Amir Sadith knows the importance of giving guests an experience that surpasses their expectations online and on-site and works diligently to create a unique, boutique experience is through and through.
“Word of mouth is so important. We know that happy guests will come back again and recommend us to others. Many guests share their experiences on sites like Facebook and TripAdvisor after their stay. This is what drives much of our online strategy.”
To leverage these channels in addition to the traditional travel websites, Sadith has taken advantage of VBrochure which lets him display the selling features of this property to give consumers a more comprehensive understanding of how this Howard Johnson offers more.
By using carefully selected custom tabs that reflect the features of the property, combined with descriptive text that explains their video and other vibrant media items, this Howard Johnson property sets a standard that sets it apart.
“What travel shoppers see when they’re researching our hotel online is SO important because it sets their expectation. We show them what makes us ‘boutique’ online and then ensure that we follow that through to their experience at the hotel.”
With the VBrochure Facebook App which embeds the Multi-Media Player directly on the Howard Johnson North Burnaby’s Facebook page, online travel shoppers get to see what the hotel is all about from the hotel’s perspective and guests’ perspectives. It also links right to the hotel’s booking engine.
Yet another avenue for their success lies in the hotel’s ability to syndicate their media player to TripAdvisor, fulfilling travel shopper desires to read reviews, but also watch video. “The results have been overwhelmingly positive,” says Sadith.
“Video says more than a million words! Its way better at showing our hotel than still photos alone…VBrochure gets our video on more sites and in front of more consumers than we ever could.”
Since launching VBrochure, the Howard Johnson North Burnaby has seen their online viewership steadily rise. Their increase in online viewership is translating to bookings. They have risen 40 percent in the last year, since the implementation of video and VBrochure.
With keen attention to meeting customer desires and new media savvy promotional tools like VBrochure, it makes sense that Howard Johnson’s North Burnaby is experiencing such a significant increase in sales.
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