leonardo product

Our Customer-Centric Approach to Product Development

At the end of 2017, we asked for feedback on our current VScape Digital Asset Management platform. The results of our surveys and conversations with customers have taught us that hotel chains are more interested in a complete, comprehensive content management solution than a content distribution system. What hotel chains care about today is significantly different from what they cared about […]

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How to Attract Guests Online with Killer Visual Content

Visual content: When it’s good, it’s great for marketing a hotel online. When it’s not, it doesn’t do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest’s booking decision. Learn how powerful visuals can help you win more bookings.

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Vizlly + SEO: An Update From Our CEO

In April, we announced the launch of our new Vizlly solution, which now includes SEO Marketing Services. It’s been nearly two months since then. Our CEO, Paolo Boni, shares an update on how it’s being received by the industry, and some important lessons we’ve learned along the way.

Paolo Boni Leonardo CEO Headshot

The Evolution of Vizlly: A Message from Our CEO

It’s been 2.5 years since we first launched Vizlly, our “multi-channel digital marketing system.” Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert. Well folks – we were wrong. Or, I should say, we were partially right.

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