The good doctor once said, “why fit in when you were born to stand out?” It’s a valuable message Dr. Seuss communicated through over 40 engaging children’s books, encouraging readers to celebrate their unique qualities. Well, if Dr. Seuss was a hotel marketer, he’d tell you that you are destined to stand out, and the best way to do so is with powerful visuals.
Dr Seuss’ memorable stories have long been a staple on our children’s bookshelves. The books have large, colorful images, with catchy, minimal text because this is what captivates readers both young and old.
As we grow, we learn to interpret larger amounts of text, but it’s not always the most interesting. There are millions of companies promoting their products and very few people have the time to read long paragraphs of promotional writing. The amount of time we spend on a website depends on how engaged we are, and often users leave web pages after only 10-20 seconds (Nielsen Norman Group).
Visuals are a great way to stimulate travel shoppers and show them your hotel’s story in seconds. Since you only have a short period to grab their attention online, it’s critical to include visuals because they get processed in the brain 60,000 times faster than text (3M). If your property displays pleasing images on your website, the travel shopper is registering your hotel’s features much faster and in turn, being drawn in to learn more about your property quicker!
As Dr. Seuss, the hotel marketer would say… “Oh, the places your marketing will go! You’ll be on your way up! You’ll be seeing great sights! You’ll join the high fliers who soar to high heights.”
Increase booking for your property by using compelling visuals to tell your story! For the “how-to” on visual storytelling, download our free eBook: Anatomy of a Visual-First Website: Best Practices for Hotel Marketers