It’s never been more crucial to realize the value of hotel reviews, as 81% of travelers said they find user reviews important. However, they’re not just important for travel shoppers, they can also help hotels tell a better story.
Ellis Connolly, Executive Vice President of TrustYou, explains in this VTV eMarketing Minute how hoteliers can utilize the power of online reviews to help enrich their story and the importance of being transparent with hotel reviews.
Looking for more information on how to leverage hotel reviews to your advantage? Read: 2 Ways To Use Online Reviews To Tell Your Hotel’s Story