As technology grows and evolves, so does hotel marketing and best practices for targeting your hotel’s ideal guest. Kristi Hawkins, Assistant E-Commerce Manager for Naman Hotels, discusses in this video how her property has adapted to these new changes while still meeting the needs of travel shoppers.
If you’d like to read the transcript instead, here’s what she recommended:
“Technology does play a big factor and a big impact in our hotels and with the ever evolving landscape that we’re seeing in the technological world, I think that we will be seeing more of our potential guests falling into the bleisure category where it’s more business professionals wanting to also have a bit of relaxing downtime when they’re staying with us. I would advise you to stay ahead of the curve, research and study your target markets, and cater your visual storytelling to a specific market segment.”