Join Laurence Bernstein, Managing Director of The Bay Charles Consulting Company as he explains what online content is and how it relates to hotel marketing.
Watch it now to learn:
- What online content is in the context of hotels
- How to leverage user-generated content on social media sites
- Importance of telling your hotel’s story online
- Ways hoteliers can leverage their own content on online travel agencies
- How to effectively address negative user-generated content and reviews