Expert: Dave Kerpen, CEO of Likeable Local
Facebook Graph Search is an absolute game changer for hotels. It used to be, if I wanted to search for a hotel, I would go to Google and find deals. Now, I can go to search right on Facebook and find hotels that my own friends like, find hotels that my own friends have stayed at, and my friends are more powerful than any possible ad. 92% of people trust their friends, just 40% of people trust advertising. So what does this mean for you? You need to optimize your likes on Facebook. Now is the moment where all of those like acquisition campaigns are more important than ever. Literally, the more “likeable” you are, the better.