Today we announced that the number of IHG hotels using VBrochure increased 200% last year. This increase in adoption is evidence that IHG properties believe in the power of visual merchandising to drive consumer action.
Granite Hospitality, a strategic hotel investment and management company in Scottsdale, Arizona, told us that online merchandising is part of their greater online strategy which also includes SEO, PPC and social networking. They use VBrochure Ultra Premium for four of their properties, two of which are Holiday Inns.
Within one year of launching VBrochure Ultra Premium, their Holiday Inn Denver Lakewood’s video and virtual tours generated nearly 4,000 rich media views – an indication that travel shoppers are seeking rich media.
Further, according to our Merchandising Health Index, The Holiday Inn Denver Lakewood’s visual presence exceeds that of other hotels within a 5 mile radius – giving them a competitive edge.
“The VBrochure Ultra Premium Multimedia Viewer has significantly improved the Holiday Inn Denver Lakewood’s online presence by displaying virtual tours, photos, video and written descriptions in an easily navigable format on thousands of web sites. It’s such a cost effective and powerful hotel marketing tool!” said Melissa Bruckler, Hospitality E-Commerce Consultant for Granite Hospitality.