Online consumers have many more options and are much more demanding today than they were three or even two years ago. Technology, content and the overall shopping experience are significant factors that impact sales conversions.
Watch this video interview with Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. for tips on how to increase look-to-book ratios:
- Remember “it’s not about how you do things, it’s about how consumers do things”
- Ensure that images, video, virtual tours and written content are always available to the consumer
- Capitalize on the positive things that are said about the hotel