There’s a reason why Instagram is the fastest growing social media platform (Digital Trends) – it’s simple, people love visual content! Visual storytelling is the best way to connect with people on an emotional level, and can excite and inspire travel shoppers. Properly utilizing visual storytelling can engage travel shoppers longer, leading to increased bookings with your hotel. These authors of The Power of Visual Storytelling say it best:
To learn more about the specifics of uploading the best visual content, download our guide Best Practices: Multi-Media Guidelines for Hotel Marketers!