Leonardo is excited to announce the launch of a new video series for hotel marketers. The Check-In is a collection of short videos (5-10 minutes in length) that provides valuable insights for building a successful hotel marketing strategy.
Featuring prominent industry-experts like Brian Payea from TripAdvisor, Terry Jones from Travelocity and Dr. Lalia Rach, you’ll learn what trends are shaping today’s travel industry and how other hoteliers, just like you, are thriving in this competitive landscape.
Our first 6 episodes are now live, with more to be added over the coming months. Be sure to subscribe and be kept in the loop when new videos are added.
In the meantime, grab a coffee and settle in to watch The Check-In.
Featured videos of The Check-In:
Tim Peter (Tim Peter & Associates), Charlie Osmond (Triptease) and Kinnari Desai (Desai Hospitality Group) reveal the top trends that hospitality professionals should be focused on this year – including the importance of mobile, segmentation, and the new “Net Set” traveler demographic
Are you making the most of your online reviews to drive more bookings? Brian Payea from TripAdvisor reveals how to increase engagement on your TripAdvisor property listing; a leading indicator of how likely travel shoppers are to book. Adele Gutman (Library Hotel Collection) then shares how to use reviews to uncover your hotel’s story and improve the guest experience.
Travel shoppers have access to unlimited resources when planning a trip, which makes gaining their attention and influencing their purchase decision really competitive. So how do you stand out online without trying to outspend the OTAs? Alan Young (Puzzle Partner) and Greg Bodenlos (Brand Marketing Manager & HSMAI Leader) share their thoughts on creating relevant content, developing emotional engagement, and the power of social storytelling.
Dr. Lalia Rach (Trend Forecaster) and Woody Hinkle (Nasuti & Hinkle Creative Thinking) discuss how storytelling impacts your bottom line. From driving more direct bookings, to increasing ancillary revenue, and even earning you the right to increase rates, see their tips for how to uncover your property’s story and start telling it.
Travel shoppers look at anywhere from 4-20 websites when searching for accommodation. And make no mistake, one of those websites is yours. Scott Yankton (Scott Yankton Consulting) and Pam Levesque (Blue Bay Inn) outline how to capture the attention of travel shoppers once they hit your website, and lead them down the path to conversion.
When it comes to your hotel website, travel shoppers want to see visuals just as much as price. They want to know what experience to expect before ever stepping foot on your property. Terry Jones (Travelocity) and Emily Drennen (Lancaster DoubleTree Resort) discuss how mobile has changed the travel shopping experience. Learn what visuals travel shoppers want to see and the results Lancaster DoubleTree Resort saw once they switched to an image-driven website.