Learn how to stand out!
When merchandising your hotel online, a generic “one-size-fits-all” story about your hotel may seem like the logical way to go. In theory, it would target all types of travelers and bring in the most bookings.
Unfortunately, this strategy will leave you lost in the shuffle of the hundreds of other hotels in your area doing the same thing.
To stand out in the vast sea of hotels, creating a customized, visual web-presence is the way to go. But who should you be targeting and how?
- Think about who your customers are and why they come to your hotel.
- Do you cater to business travelers needs?
- Is your hotel family-friendly?
- Does your hotel hold weddings or large events?