Social media doesn’t have to be a one way street. It creates opportunities for communication from business to client, client to business, and even client to client!
Changing routine is an important part of gaining knowledge and insight; learn something new by encouraging different types of storytelling while exercising your position as the ‘conversation stimulator’ on your hotel’s social media channels. Ensure that social media isn’t limited to posting, but also listening, replying and engaging consumers in conversation. Become the facilitator of your social relationships and be part of your guest’s emotional storytelling.