There are countless stats that prove online video is a powerful conversion tool. But how do you go about measuring it?
In a webinar earlier this year, Hotel E-Commerce guru David Attardi shared ways to measure video success that are not dollar specific. “We look at the number of comments as well as the quality of comments. Forwards, re-tweets, recommends, etc.,” said Attardi.
Watch the clip for tips on measuring video, including:
- What Return on Engagement (ROE) is
- How to measure ROE
- What video views and social media interactions mean for your success