It’s no secret that when business travelers are preparing to hit the road they look to the web to book their hotels. Reaching these potential customers – and engaging them with a targeted story that appeals to their business travelling needs – has become a key component in online hotel marketing.
A few merchandising superstars have realized this opportunity. They attract this huge market with media customized to target business travelers. We call them our Merchandising Heroes…
Category: Best Overall Targeted Experience
Winner: Holiday Inn Denver Lakewood
Denver Lakewood customized their online experience with media that appeals to business travelers’ needs and syndicated it to select corporate booking channels, such as Concur.
Category: Best Targeted Facebook App
Winner: Radisson Hotel and Conference Center Fresno
Radisson Fresno customized a “Meetings” app on Facebook that targets corporate travelers and shows potential guests the array of business amenities that the hotel offers.
Winner: Orlando Airport Marriott Hotel
Orlando Airport Marriott Hotel has created “a day in the life of a business traveler” video to show potential customers what the experience of staying at their hotel would be like. It is displayed on Marriott.com, YouTube and distributed to OTA’s and other online booking channels.
With business travel steadily increasing, corporate booking channels have become the solution of choice for planning, researching and booking business travel.
To target business travelers on these websites your hotel needs to engage them with a customized story that appeals to their needs.
For tips on how to target business travelers online, download our free 3-Step Guide to Increasing Bookings on Corporate Channels.