Join Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research as he explores the topic of eBusiness for Hoteliers – Panacea or Pain? with a specific focus on the “content-sensitive” segment of online travelers.
Watch this episode to learn:
- How many U.S. travelers are content-sensitive
- Which generations of travelers are most content-sensitive
- What differentiates content sensitive travelers
- How hoteliers can motivate these travelers to book
- Which types of online content these travelers are seeking