Video is such a powerful tool for driving traffic to a hotel or brand’s website and helping convert that traffic to hotel guests, yet a study of New England hotels revealed that only 23% are using video. In this episode, Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, shares his insight on the factors that are preventing hoteliers from embracing online video as a powerful marketing tool, such as:
- Fear
- Traditional marketing budgets
- Video production costs
