What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book.
Download the white paper to learn:
- Market drivers that impact online marketing in the hotel and travel industry
- Primary concerns experienced by hoteliers today
- Why embracing online merchandising techniques is the key to success
- Benefits of online merchandising and a real-life example