Successful hotel merchandiser, David Attardi, Director of E-Commerce, B.F. Saul knows from experience that “Media, Media, Media…Visuals SELL hotel rooms…” and suggests that hotels need to “show them off!” This is exactly what he does for the TownePlace Suites by Marriott Boca Raton – creating a bright, glowing experience that is warm and inviting like the Florida sun.
The Sunshine State’s Marriott Boca Raton Towneplace Suites is conveniently located near Boca Raton attractions and businesses. It’s geared toward the value-conscious traveler with spacious suites and convenient services and the quality expected from a Marriott property. From the town house exterior to the BBQ grill by the pool, everything about it is designed to make guests feel comfortable while away from home.
They use video, virtual tours, photos and evocative text to express the hotel’s personality and what guests can expect during a stay there. This combination of media and text gives online travel shoppers what they want – richer visual experiences that engage, excite and inform.
But out of all of their media, video is what makes them shine the most. “The reason that we use video is because our top customers like it and video is important to them,” says Attardi. “Nothing is as emotive as a video. It tells a richer story than we are able to communicate through still images and 360 degree tours. We can get really specific about how we want to position our hotels in the market.”
Video radiates emotion and helps travel shoppers connect with the property, but most of all “Video has become very easy to do. It’s easier than ever before. One of the reasons is because of how affordable it is,” says Attardi.
They rely on VBrochure to get their video out where travel shoppers can see and connect with it. For them, one of the most significant benefits of using VBrochure is being able to easily display video on their sites and on thousands of others. “VBrochure a GREAT selling tool that lets you show off your hotel with professional; still shots, 360 virtual tours and HD videos,” says Attardi.
The result of providing an experience rich with video is sunny and bright. Attardi shares that “We experienced a 30% bump in bookings after we went from no video to video.”
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