New Video: The Role of OTAs in the Travel Planning Process

Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking engines, etc.), according to the results of Anderson’s recent study The Billboard Effect.

Visuals of Hotel Wedding Venues on Powered by VFM Leonardo, the ultimate online source for the truth in wedding planning, is now part of the VNetwork™ – the largest online visual content distribution network for the global travel industry. VFM Leonardo hotel customers listed on OneWed will now be able to better merchandise their hotels with content (photos, virtual tours, videos and written descriptions) in VFM Leonardo’s embedded Multimedia Viewer to attract more wedding and honeymoon bookings.

What do travel shoppers want?


People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.

Untapped Online Opportunities

President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.

Best Western Selects VFM Leonardo to Manage and Distribute Hotel Visuals

Best Western International, the WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide, has adopted VFM Leonardo’s VScape® Digital Asset Management System and named VFM Leonardo the preferred distributor of rich media for Best Western properties.

Get the Latest Hospitality News Served Fresh
To Your Inbox.

Your privacy is very important to us.