Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.
VFM Leonardo has announced that Aston Hotels, a leading Hawaiian Hotel and Resort Company, will use VFM Leonardo’s VBrochure Online Merchandising System to distribute virtual tours for 25 hotels and resorts throughout Hawaii and its two new mainland properties.
In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process. Watch it now to learn why OTAs are: More than just booking engines Great sources of discovery, advice and learning for travel shoppers Opportunities to show why […]
Truth, testimonial and community activism: the 3 mantras that can help you effectively market to generation x and y
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
VFM Leonardo has announced that HotelREZ, the international global representation company offering tailored GDS, CRS, booking engine and full service sales and marketing solutions, has adopted VFM Leonardo’s VScape Digital Asset Management System Enterprise Edition to streamline the process of managing and distributing visual content to electronic channels for its member hotels.
Looking for more information on how revenue and hotel marketing can do when working together? In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.
In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.
Looking for an insight into shaping your hotel content strategy?
Join travel industry experts and peers in an interactive virtual roundtable discussion on the role of visual and written content during the hotel selection process.