To Merchandise or Not

Hotels are doing a better job of merchandising online they have been in the past, states Felix Laboy, President and General Manager at Sabre Hospitality Solutions.

Get ready for an exciting launch of VTV Channel – Season Two on January 11th, 2010 with The Billboard Effect

VTV Channel will launch its second season of episodes on January 11th, beginning with Chris Anderson of Cornell University’s Cornell School of Hotel Administration speaking about “The Billboard Effect” – a report about a study conducted in partnership with JHM Hotels and Expedia in which four properties were cycled on and off Expedia over a period of three months. Subscribe to VTV to be notified when this episode goes live.

VFM Leonardo Selected to Distribute Videos for Accor North America’s Motel 6 Properties

VFM Leonardo has been selected by Accor North America, operator of more than 1,000 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6, Sofitel Luxury Hotels and upscale Novotel hotel locations in the U.S., Canada and Mexico to distribute videos for 142 of their Motel 6 economy hotels throughout the United States across the VNetwork™ – the largest online visual content distribution network for the global travel industry, including all four GDSs as well as Pegasus, online travel agencies Travelocity, Orbitz, Priceline and thousands more.

New Video – Search Goes Visual

Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.

New Video – OTAs – The Gateways to Purchase Consideration

In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process. Watch it now to learn why OTAs are: More than just booking engines Great sources of discovery, advice and learning for travel shoppers Opportunities to show why […]

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