Best Western International, the WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide, has adopted VFM Leonardo’s VScape® Digital Asset Management System and named VFM Leonardo the preferred distributor of rich media for Best Western properties.
Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish
Luxe Worldwide Hotels, a premier representation company of over 200 independently owned and operated luxury hotels throughout the world, has selected VFM Leonardo to deliver images for member hotels to the VNetwork™ and named VFM Leonardo the exclusive distributor of rich media and provider of online visual merchandising tools for its member hotels. Using VScape […]
OneWed.com, the ultimate online resource for wedding planning and home of WeddingPreParty.com, announced today three new featured service provider partnerships (GigMasters.com, VFM Leonardo, Wedding by FlowerPetal) to provide engaged couples with a wealth of information, multimedia and purchasing convenience. By partnering with us to become part of our VNetwork™, couples using OneWed will be able to […]
Small Luxury Hotels of the World (SLH), a brand comprised of over 500 hotels in more than 70 countries, will use the Enterprise edition of VScape to manage still images for their hotels and distribute them to the VNetwork™ in the formats and delivery methods required.
Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates.
Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration, discusses how hoteliers can leverage sites like Priceline and Hotwire to price into the value-seeking, non-brand loyal consumer segment while maintaining higher rates at retail outlets. In this episode, you will learn tips on getting started with opaque sites: Start using them as soon […]
Mövenpick Hotels & Resorts is using the Premium edition of VFM Leonardo’s VBrochure Online Merchandising System to better merchandise its properties online with photos and rich media on thousands of electronic channels and websites in the VNetwork™.
Hotels are doing a better job of merchandising online they have been in the past, states Felix Laboy, President and General Manager at Sabre Hospitality Solutions.