Truth, testimonial and community activism: the 3 mantras that can help you effectively market to generation x and y
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
VFM Leonardo has announced that HotelREZ, the international global representation company offering tailored GDS, CRS, booking engine and full service sales and marketing solutions, has adopted VFM Leonardo’s VScape Digital Asset Management System Enterprise Edition to streamline the process of managing and distributing visual content to electronic channels for its member hotels.
Looking for more information on how revenue and hotel marketing can do when working together? In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.
In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.
Looking for an insight into shaping your hotel content strategy?
Join travel industry experts and peers in an interactive virtual roundtable discussion on the role of visual and written content during the hotel selection process.
VFM Leonardo, the leading distributor of visual hotel content, has entered into an agreement with FAREPORTAL, a technology solutions provider to the travel industry.
VFM Leonardo, the leading distributor of visual hotel content has extended its relationship with Spain-based Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry.
Ensure your hotel leaves a lasting impression on Baby Boomers and Mature travelers by watching this VTV Episode