This week on VTV Channel, John interviews Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration.
In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.
VTV Channel will launch its second season of episodes on January 11th, beginning with Chris Anderson of Cornell University’s Cornell School of Hotel Administration speaking about “The Billboard Effect” – a report about a study conducted in partnership with JHM Hotels and Expedia in which four properties were cycled on and off Expedia over a period of three months. Subscribe to VTV to be notified when this episode goes live.
VFM Leonardo has been selected by Accor North America, operator of more than 1,000 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6, Sofitel Luxury Hotels and upscale Novotel hotel locations in the U.S., Canada and Mexico to distribute videos for 142 of their Motel 6 economy hotels throughout the United States across the VNetwork™ – the largest online visual content distribution network for the global travel industry, including all four GDSs as well as Pegasus, online travel agencies Travelocity, Orbitz, Priceline and thousands more.
Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.
VFM Leonardo has announced that Aston Hotels, a leading Hawaiian Hotel and Resort Company, will use VFM Leonardo’s VBrochure Online Merchandising System to distribute virtual tours for 25 hotels and resorts throughout Hawaii and its two new mainland properties.
In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process. Watch it now to learn why OTAs are: More than just booking engines Great sources of discovery, advice and learning for travel shoppers Opportunities to show why […]
Truth, testimonial and community activism: the 3 mantras that can help you effectively market to generation x and y
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
VFM Leonardo has announced that HotelREZ, the international global representation company offering tailored GDS, CRS, booking engine and full service sales and marketing solutions, has adopted VFM Leonardo’s VScape Digital Asset Management System Enterprise Edition to streamline the process of managing and distributing visual content to electronic channels for its member hotels.