In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.
VFM Leonardo is offering a complimentary webinar featuring Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research on September 10th 2009, 2:00pm Eastern / 11:00am Pacific. Henry’s research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will affect the way they market, sell, and distribute their products and services. Henry will unveil interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness.
In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!
The online travel planning process is one that often involves research on multiple websites and consideration of a number of factors. Learn why hotel content (primarily visual) plays a significant role in driving bookings.
Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research
talks about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Learn the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel.
Member properties of Preferred Hotel Group’s brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Sterling Hotels™ to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to distribute photos and rich media (virtual tours and videos) to 30,000+ electronic channels and travel websites in VNetwork™.
StarCite, Inc., the leading provider of Web-based solutions to strategically manage corporate meetings and events, announced an extended partnership with VFM Leonardo Inc., the leader in online visual content distribution for hotels worldwide. Through the partnership, StarCite will showcase hotel properties to meeting buyers using compelling visual media powered by VFM Leonardo’s industry-leading VScape Digital Asset Management System.
David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.
VFM Leonardo’s VScape® Digital Asset Management System is selected by WORLDHOTELS for the management and distribution of hotel visual content to optimize online merchandising of its affiliate hotels’ with virtual tours and videos.
VFM Leonardo Inc., the leader in online visual content distribution for hotels, will power all visual content for Rosewood Hotels & Resorts, the premier manager of ultra-luxury properties throughout the world. Rosewood has selected VFM Leonardo’s VScape® Digital Asset Management System to bring efficiency to sourcing and distributing visual content (photos, virtual tours and videos) for their collection of 18 iconic hotels and resorts.