Webinar – The Five Pillars of Success in Travel eBusiness, Thursday September 10th, 2pm Eastern

Join Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research, as he unveils interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness. John McAuliffe, Chief Marketing Officer, VFM Leonardo, will accompany Harteveldt for a discussion and analysis of recent Forrester research on successful travel eBusiness.

VTV Episode 1: Merchandising Online – What and How?

In this first episode of VTV, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to successfully maximize online revenue for B.F. Saul’s hotels.

VFM Leonardo Launches VTV

VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry.

How Search Is Key To Booking Travel Plans

Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, “The Traveler’s Road to Decision,” released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.

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