Join Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research as he explores the topic of eBusiness for Hoteliers – Panacea or Pain? with a specific focus on the “content-sensitive” segment of online travelers.
Hotel Management Company to use VFM Leonardo’s VBrochure Online Merchandising System to better merchandise its entire portfolio of hotels online with photos and virtual tours across largest online visual content distribution network in the industry.
When searching for accommodations online, the traveler’s road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel’s own website to find out the true story of the hotel. In this episode, Jeff shares his insights on how hoteliers can leverage their hotel’s presence on online travel sites by changing their mindsets and seeing these sites as friends, not foes.
New exclusive agreement will enable Worldspan users to access the same visual hotel content as Galileo users.
In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.
VFM Leonardo is offering a complimentary webinar featuring Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research on September 10th 2009, 2:00pm Eastern / 11:00am Pacific. Henry’s research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will affect the way they market, sell, and distribute their products and services. Henry will unveil interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness.
In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!
The online travel planning process is one that often involves research on multiple websites and consideration of a number of factors. Learn why hotel content (primarily visual) plays a significant role in driving bookings.
Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research
talks about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Learn the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel.
Member properties of Preferred Hotel Group’s brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Sterling Hotels™ to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to distribute photos and rich media (virtual tours and videos) to 30,000+ electronic channels and travel websites in VNetwork™.