Join Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research, as he unveils interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness. John McAuliffe, Chief Marketing Officer, VFM Leonardo, will accompany Harteveldt for a discussion and analysis of recent Forrester research on successful travel eBusiness.
VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels.
NEW EPISODE! The New Luxury – Experience, Not Status featuring Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business.
This new episode of VTV: Experiential Marketing – What It Is and Isn’t features the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains.
VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos.
In this episode, featuring Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research, you will learn the top five things that are on the minds of hoteliers and what successful hoteliers are doing to drive revenue in the down economy.
The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, Gekko.com.
In this first episode of VTV, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to successfully maximize online revenue for B.F. Saul’s hotels.
VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry.
Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, “The Traveler’s Road to Decision,” released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.