David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.
VFM Leonardo’s VScape® Digital Asset Management System is selected by WORLDHOTELS for the management and distribution of hotel visual content to optimize online merchandising of its affiliate hotels’ with virtual tours and videos.
VFM Leonardo Inc., the leader in online visual content distribution for hotels, will power all visual content for Rosewood Hotels & Resorts, the premier manager of ultra-luxury properties throughout the world. Rosewood has selected VFM Leonardo’s VScape® Digital Asset Management System to bring efficiency to sourcing and distributing visual content (photos, virtual tours and videos) for their collection of 18 iconic hotels and resorts.
Join Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research, as he unveils interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness. John McAuliffe, Chief Marketing Officer, VFM Leonardo, will accompany Harteveldt for a discussion and analysis of recent Forrester research on successful travel eBusiness.
VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels.
NEW EPISODE! The New Luxury – Experience, Not Status featuring Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business.
This new episode of VTV: Experiential Marketing – What It Is and Isn’t features the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains.
VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos.
In this episode, featuring Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research, you will learn the top five things that are on the minds of hoteliers and what successful hoteliers are doing to drive revenue in the down economy.